The Fast-Paced World of Advertising
A career in advertising can be exciting and pay a very lucrative wage. Consequently, jobs are in high demand and competition is stiff. For the best opportunities you will need extensive training and a degree. To succeed in this field you will need high energy levels, a tremendous amount of creativity, and be willing to work long hours and travel.
The Payoff Can be Significant
According to the U.S. Dept. of Labor, in May 2004 the median annual income for advertising managers was $63,610, but salaries can easily top $100,000 in top firms. According to a 2005 survey by the National Association of Colleges and Employers, starting salaries for graduates of an advertising program averaged $31,340.
Getting Your Degree in Advertising
A typical degree program in advertising will cover typography, design, color theory and imaging, branding and marketing, and strategies in marketing and advertising. You can expect a fairly rigorous course-load to cover a variety of software and computer technology, publishing principles, as well as courses in identifying and reaching a target audience.
The outlook for those in advertising and marketing is quite rosy. Employment in this field is expected to grow faster than average, according to the Department of Labor. Those with the necessary training and degree will have the best opportunities. In this highly competitive field it is extremely beneficial to seek out internship opportunities while still in school. The combination of experience on the job, training, and a degree can help you rise above the competition when it comes time to enter the workforce.
